Rob Rhinehart, a software engineer, said he came up with the idea for Soylent in 2013 whileworking long hours at a wireless communications company and realizing he was eating poorly.He said he wanted to create something that could be “universally applicable for hard-workingpeople like himself. So he founded Soylent, based in Los Angeles, that year and gained morethan $3 million in funding from the crowdsourcing site Tilt.
软件工程师罗伯·莱恩哈特(Rob Rhinehart)说,他是在2013年产生做Soylent的想法的。当时他在一家无线通讯公司的工作时间很长,并意识到自己吃得很糟。他说,他想为像自己一样辛苦工作的人制造一种“普遍适用的东西。所以他当年在洛杉矶创立了Soylent,并且从众包网站Tilt上获得了超过300万美元(约合1860万元人民币)的资金。
Orders took off quickly. The company said it had shipped more than the equivalent of sixmillion “meals across the United States. Mr. Rhinehart declined to share financial details butsaid his company was shipping “at the kiloton scale each quarter and had attracted $24.5million in financing. While Soylent has a diverse customer base, tech workers in particularhave the “early-adopter personality that makes them open to trying the powder, Mr.Rhinehart said.
订单增加得非常快。公司称,他们目前已经把超过相当于600万顿“饭的产品运到了美国各地。莱恩哈特拒绝透露更多的财务细节,但是说他的公司每个季度的出货量可“以千吨计算,并且已经吸引了2450万美元的投资。莱恩哈特说,尽管Soylent的客户群多种多样,但科技业者由于具有“爱尝鲜的人格,所以愿意尝试这种粉末。
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