Do you Yahoo!? Would you if you had to Jerry's Guide to the World Wide Web?
你喜欢“雅虎这个名字吗?如果叫“杰瑞的网络指南还会喜欢吗?
While a bad name isn't enough to sink a brand on its own, several of the biggest shed some puzzling titles before becoming worldwide hits.
虽然一个不太好的品牌名称不足以让一个品牌没落,但有一些顶级品牌在成为全球热门品牌前曾放弃过一些令人费解的名字。
According to CNBC, electronics chain Best Buy was still called Sound of Music back in 1981 when the brand's Roseville, Minnesota, store was reduced to rubble by a tornado.
根据美国全国广播公司财经频道介绍,电子商品连锁店百思买(Best Buy)在1981年还叫“音乐之声(Sound of Music)。当时,其品牌旗下位于明尼苏达州的罗斯维尔零售店被龙卷风夷为平地。
Afterwards, the store held a 'Tornado Sale' in the parking lot advertising 'best buys' on damaged electronics. Two years later, all the stores were rebranded as Best Buy.
后来,该门店在自家停车场举行“龙卷风后甩卖,为受损的电子产品打出“最划算商品的广告。两年后,所有的门店都更名为百思买。
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2020-09-15
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