广告科技公司Celtra向移动广告借东风_时事

广告科技公司Celtra向移动广告借东风

2009年，总部位于斯洛维尼亚的风投基金RSG Capital向Celtra投资了120万美元。两年后，随着Celtra将其客户名单扩大至维亚康姆(Viacom)、潘多拉(Pandora)和音乐雷达(Shazam)等其他公司，它从GrandBanks Capital和Fairhaven Capital这两家波士顿风投公司那里筹集了500万美元。

It was “really tough to get the first believers, says Ms Drolec, but their Babson roots helpedpave the way for investment. “Business school gives you a passport to US business, she says. “We’re immigrants, so venture capitalists and institutional investors can’t just call up three oftheir friends to check on us. [Babson] gave them a reference point. It made us legit.

德罗克表示，“说服最初这批人真的非常难，但他们的巴布森学院出身为获得投资铺平了道路。她说：“商学院为你进入美国商界提供了敲门砖。我们是移民，因此风险资本家和机构投资者不能只是叫上几个朋友来调查我们。(巴布森学院)给了他们一个参考标准。它让我们变得有资格。

The investment meant the business became much more real. “Everything needed to be done bythe book: we needed structure and employment contracts, says Ms Drolec, who found thefinancial skills she learnt at Babson useful. “Up until three years ago, I put together ourconsolidated financials. I needed to understand every line.