Three of the world’s biggest carmakershave jumped into peer-to-peer vehicle sharing, as the automobile industry scrambles to stayrelevant in the age of Uber and BlaBlaCar.

 

全球三家大型汽车制造商已投身个人对个人(peer-to-peer，简称P2P)汽车分享业务。在这个优步(Uber)和BlaBlaCar的时代，汽车业正力图确保自己不被边缘化。

Within hours of each other, Ford, General Motors and BMW announced Airbnb-style schemeson Wednesday – with each manufacturer claiming to be the first to let car owners earn moneyby renting out their new vehicles to other drivers.

周三，福特(Ford)、通用汽车(General Motors)和宝马(BMW)在几小时内相继公布了Airbnb式的计划。这三家汽车制造商各自声称自己是首个令车主能通过将新车租给其他人来赚钱的商家。

The moves are part of established companies’ attempts to respond to the changing tastes ofso-called millennials. Motor industry executives are watching with alarm as consumer-focusedsectors are disrupted by new entrants encouraging individuals to share goods and serviceswith each other.

这些举措表明，这些老牌企业试图响应“千禧一代不断变化的品味。如今，鼓励个人与他人分享物品与服务的市场新秀，给面向消费者的行业带来了颠覆性影响，汽车业高管正以警惕的目光关注着这一切。

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