若你喜欢并关注手表，你很可能会发现知名手表品牌对广告和产品演示中所设置的时间都有特殊的偏好。例如，劳力士偏爱10:10:31，豪雅表喜欢10:10:37。而果粉们翘首企盼的苹果智能手表却选择了10:09这一与众不同的时间。这是对手表行业传统的致敬?是有意避开主流趋势?是苹果领先于时代的品牌宣言?还是苹果简洁对称美学观的又一体现?强迫症又犯了的果粉们非得追寻历史渊源，刨根问底不可!

 

 

 

 

As Apple fans obsessed[1] over every detail, Twitter user Pratiik Rege joked that the watch was set at 10:09 in all images because 10:10 was “just too mainstream. He actually may have been right.

You may not have noticed but the default setting in adverts for many new watches is 10 minutes past 10 o’clock.[2] Many well-known brands, including Rolex, Swatch and Tag Heuer, set their watches to this time for their adverts.[3] Could Apple have set their watch at 10:09 to suggest they are ahead of the curve[4]?

 

 

Perhaps, but a quick look at other watch adverts suggest Apple are not the first to deviate[5] from the 10 past 10 time. That’s because many companies show their watches at this time purely for aesthetic reasons.[6] It makes sense therefore to adjust it by just a few minutes around this standard time according to what particular brands think suit their timepiece best.[7]

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