Very few things represent summer more than alemonade stand. I was reminded while visiting myniece's lemonade stand the lessons all businessowners can learn from this first step into theentrepreneurial journey。
在我看来,这个夏天就是路边的汽水摊。我之所以这么说,是因为我去侄女的汽水摊逗留了一会,惊讶于她的成功创业,而这也是值得所有企业家学习的。
Location, Location, Location
位置,位置,还是位置!
The first thing my niece did well is she put her lemonade stand on the corner of a very busystreet。
首先,我的侄女把她的汽水摊成功定位于一条非常繁华的街道的拐角处。
When starting your business, location is everything. If selling a physical product, you need toensure an adequate number of physical locations and your product must be visible and easilyaccessible. Don't make the mistake of believing the hard part is getting a product on theshelf--it's just as difficult (and important) to get the product off the shelf and into yourcustomer's hands。
这就好比,当你决定开始创业时,你规划的经营地点则是你成败的关键。如果你打算做实体产品的生意,你就得确保你选的实体店位置,能充分展现你的实体产品的特点并吸引合适。千万别觉得只有把产品放在货架上的什么位置才是最难的一步,而店面的位置场所这同样也很重要,你要确保能够吸引顾客走进店中把你的产品从货架上买走。
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