How often have you bought something you feltwasn’t worth the money?
你是否经常觉得自己买的东西不值那个价?
What if you could set the price?
要是你能自己定价呢?
What factors would influence your number?
哪些因素会影响你的定价?
For years, behavioral scientists have studied such questions.
多年来,行为科学家们一直在研究这样的问题。
They often look at a model called P.W.Y.W. (Pay-what-you-want, that is.) The idea may seemlike a consumer’s giddiest fantasy. But a real-life extreme version of the experiment unfoldingat a restaurant in Montclair, N.J., is affirming the researchers’ predictions. It has been triggeringa panoply of reactions — including anxiety, delight, incredulity, guilt and, yes, rampantopportunism.
他们经常观察的是一个名为PWYW(Pay-what-you-want,支付自己想支付的价钱)的模型。这听来就像是消费者最为荒唐的幻想。但是这种实验的现实极端版正在新泽西州蒙特克莱的一家餐厅进行,基本证实了研究者们的预测——它会引发各种反应,包括焦虑、高兴、怀疑、愧疚,以及——没错,便宜不占白不占。
Zod Arifai, a local chef, is offering customers a menu with no prices for the month of August,encouraging them to order as many dishes as they’d like at his two side-by-side restaurants.When diners signal for the check, servers ask, “How much would you like to pay?
【这样一顿饭 你愿意付多少钱】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15