哈佛大学法学院的教授卡斯·R·桑斯坦( Cass R. Sunstein)说:“这些发现很有独创性,可以应用于酗酒等很多健康问题,或是人面临严重自我控制问题的时候。桑斯坦教授曾帮助建立起行为经济学领域的某些深具影响力的观点,其中特别值得一提的是:改变社会环境(例如,张贴简单的警告)可以敦促人们改善自己的行为。
Professor Sunstein, who oversaw regulatory policy for the Obama administration from 2009 to2012 and now directs the Program on Behavioral Economics and Public Policy at Harvard, wrotean opinion article on the study, but was not involved in it.
2009年至2012年期间,他负责了奥巴马政府的管控政策,现在是哈佛大学行为经济学和公共政策项目(Program on Behavioral Economics and Public Policy)负责人。他为上文介绍的研究撰写过评论文章,但并没有实际参与其中。
Over all, success eluded most of the study participants. More than 80 percent of smokers in themost popular pure rewards group were still smoking at the end of the study. Even so,researchers say, their success rate was far greater than for those who got the traditionaltreatment, signaling that there could be substantial public health benefits in offering financialincentives.
总体而言,大多数研究参与者都没能成功戒烟。在研究结束时,最受欢迎的纯奖励组中有超过80%的吸烟者依旧在吸烟。但研究人员表示,即便如此,他们的成功率仍远远超过了传统疗法,这表明提供经济奖励有可能带来重大的公共卫生效益。
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