该研究的负责人,宾夕法尼亚大学医学院(University of Pennsylvania School of Medicine)健康激励和行为经济学研究中心(Center for Health Incentives and Behavioral Economics)副主任斯科特·哈尔彭(ScottHalpern)博士说:“胡萝卜加一点大棒的效果比纯用胡萝卜更好。
The finding is likely to get the attention of large companies as they sort out what types ofbenefits to offer employees in an era of rising health care costs. Most large employers, whichbear much of those costs, now offer incentives for health-promoting behavior in the form ofemployee wellness programs, but until now, they have had little evidence of what types ofprograms actually work to guide them.
在这个医疗费用不断上涨的时代,上述发现很可能会引起那些正在考虑该为自己的员工提供何种福利待遇的大公司的关注。大多数大型用人单位承担着员工医疗费用的绝大部分,他们现在多以员工保健计划(employeewellness programs)的形式来激励促进健康的行为,但到目前为止,还没有多少证据能证实哪种方案可以真正有效地指导他们。
CVS, which helped conduct the study, is using the findings to design a smoking cessationincentive next month for its more than 200,000 employees.
CVS(也就是协助进行该研究的公司)下个月将利用上述研究成果为其20多万名员工设计激励戒烟的方案。
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