桑达和凯拉瑞斯随后研究了颜色是否影响零售商的环境友好性。

Participants were asked if they felts DAVY Grocery Store acted ethically in various morally ambiguous scenarios, such as spraying water on produce.

参与者被要求作答是否认为DAVY零售店有在道德上模棱两可的行为，如在产品上喷水。

The results indicated that seeing a more eco-friendly color in a logo influences consumer judgments, and ethically ambiguous business practices seemed more ethical.

结果表明，看起来更生态友好的颜色会影响消费者的判断，而那些道德上模棱两可的做法似乎也让消费者感觉更放心。

Follow-up studies found that shoppers were more critical of a retailer with an eco-friendly-colored logo when presented with a procedure that was definitely ethical or definitely unethical.

后续的研究发现，在看待一些道德或不道德的做法时，消费者对有环保颜色的商标的零售商更挑剔。

While individual differences still play a role in this observed effect of color, Sundar's research suggests that color used in a logo has far-reaching consequences on consumers' perceptions of retailers.

虽然在研究颜色的影响上，个体差异仍发挥着作用，但桑达的研究表明，商标中使用的颜色长久地影响着消费者对零售商的看法。

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