他们说：“我们生产咖啡块就是为了迎合人们对咖啡的热爱，继而生产出一种能有效提高认知能力、价廉味美又方便携带和分享的产品。如今我们拥有优质的产品和醒目又实用的品牌，这让我们感到骄傲。

　　As fantastic as this sounds, you can’t really shake off the feeling that Go Cubes is just a fun way of marketing brain-enhancing drugs. But that’s the perception Brandt and Woo are trying hard to fight. They want to make nootropics – chemical supplements that make people smarter and more alert – user-friendly, so that’s why they’ve chosen to package them as candy instead of pills.

　　虽然听起来很棒，但或许你还是觉得“来一块不过是用巧妙的方式推销一种提神醒脑的药物罢了——换汤不换药。但是这一观念正是勃兰特和伍所渴望打破的。他们希望能生产出一种增强智力和反应力又对人体无害的益智食品。在产品包装上，他们用糖果包装取代了原来的药片包装，也是出于这样的考虑。

　　But they are quick to add that Go Cubes are not a substitute for hard work, and should be used only to enhance potential and get into a productive state of mind. “In principle, I can reach that state on my own, Brandt said. “When I first started using nootropics, what I thought was really cool is that they can help me reliably get into that state. I can take full advantage of that time every time.

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