China issued new regulations on Saturday demanding that search engines clearly identify paid search results, months after a terminally ill cancer patient complained that he was misled by the giant search engine Baidu.

中国本周六发布了新条例，要求指明推广付费的搜索结果，就在几个月前，一个绝症病人抱怨百度搜索引擎误导了他的治疗。

Wei Zexi, a college student who died in April of a rare cancer, had written a long post on a Chinese website detailing how he was led to a Beijing hospital for treatments after searching on Baidu. He said that the treatment turned out to be ineffective and expensive and that later he learned the therapy was yet to be fully approved.

魏泽西是一名大学生，在5月死于一种罕见的癌症。他在一家中国网站写了一篇长篇报道详细讲述了他在百度搜索后如何被引导至一家北京医院治疗。他说那的治疗证实是昂贵但无效的，又接受了一种尚未认证的治疗方法。

Wei accused Baidu of taking money to promote less proven treatments.

魏泽西指控百度收钱来提高无认证的治疗法的排名。

The Cyberspace Administration of China (CAC) announced on its website the new regulations, which also ban search engines from showing subversive content and obscene information. Such prohibitions have long been in place, but it is the first time China explicitly has regulated paid search results.

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