In the last yearand a half Lopez says she has begun to see real progress as more fashion housesare building their own research and development departments to examine how touse technology in their collections.
过去一年半里,随着更多时尚公司自建高科技的研发部门,洛佩兹说自己就已看到切实进展。
Sometimes, shesays, the key is to strip down the technology to streamline a product, so itdoesn’t need as many buttons or as large a battery.
她说有时候最关键的是科技助力产品的小型化,这样一来就实现了按钮最少化与电池最小化。
Engineers like topush technological boundaries — bring in a bunch of features — that is theirmindset.
工程技术人员青睐于技术突破——那是他们的‘癖好’。
We see this whenwe are creating a product for a young woman, aged 18 to 35, and asking whatwould be relevant for her? Engineers want to add more tech for tech’s sake, buta designer with a customer-centric mindset thinks ‘what is really needed?’
为18-35岁的年轻女人设计产品时,这种特性体现得一清二楚,这些产品与她们的关联度到底有多大,很值得商榷。工程技术人员希望科技运用得多多益善,但设计师考虑的则是客户是上帝的‘消费者需求至上’原则。
Designers are alsolearning from a set of data they never had before: information on how acustomer actually uses the product.
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