在谷歌业务开发部主管Sidney Chang看来,与时尚公司的合作对谷歌未来的发展至关重要。
We’re very nimble,he explained during the launch last week.
我们会伺机而动。
We’ve alreadypartnered with Fossil, Tag Heuer and Nixon on smartwatches, but each brandrepresents a different customer and a different set of criteria.
在不久前的新品发布会上,他这样说道,谷歌已与Fossil、豪雅以及Nixon合推了智能腕表,但每个品牌又代表了各自不同的消费群体与技术标准。
We love thediversity of working with different brands, and developing wearables thatreflect your identity.
我们喜欢与风格各异的不同品牌合作,研发反映品牌自身特色的可穿戴产品。
Of course, we havethe physics to enable these technologies, but we can’t bring the people, or theparty, or the associations.
当然,谷歌有科技产品化的雄厚实力,但没有消费者、群体或团体等人脉资源。
If Google Glasswas an excellent example of a great idea that looked tragically uncool, thesenew collaborations should go some way to bridging the gulf between function andfashionability.
如果说谷歌眼镜是绝妙的想法开发成土里土气产品的典范,那么高科技公司与时尚品牌的珠联璧合或多或少弥补了功能与时尚之间的鸿沟。
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