While Autonomy booked the revenue from the VMS deal on its top line, the cost of the data it purchased was included in Autonomy's sales, marketing or other expenses─parts of the income statement that often aren't considered a key indicator of a growing tech company's core profitability, say the three people familiar with the matter.
三位知情人士说,虽然Autonomy在账面第一行记载了从VMS获得的收入,但它购买数据的成本则列入了销售、营销或其它支出。这些支出是公司损益表的组成内容,而这一部分一般并不被认为是表明成长型科技公司核心盈利能力的关键指标。
VMS, which sold data on TV viewing habits, had been using Autonomy software since the early 2000s, Mr. Wengryn says, and in the 2009 deal agreed to use some of Autonomy's technology to enhance its business. He says Autonomy's agreement to buy the VMS data helped pave the way for VMS's big purchase from Autonomy.
VMS是一家电视收视习惯数据提供商。翁瑞恩说,自本世纪初以来,该公司一直使用Autonomy的软件,并在2009年的交易中同意使用Autonomy的部分技术来增强自己的业务。他说,Autonomy同意从VMS购买数据,这为VMS大量购买Autonomy的软件铺平了道路。
'The fact that they were interested in licensing our data certainly made that type of deal easier, no doubt about it,' Mr. Wengryn says. 'We were interested in doing a deal, but maybe not of the magnitude that we ended up doing.'
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