由于中国和其它新兴市场上初次使用智能手机的用户有着爆炸性需求,全球智能手机市场的格局正在不断变化,这为苹果和三星电子以外的竞争者带来了潜在机遇,它们可争取到足够的挑战这两位巨头的规模经济。不过,这里也存在巨大挑战,即廉价智能机在市场上会遭遇激烈的价格竞争,原因是市场上有很多竞争者在拼销量,因此可能面临长期不盈利的风险。
Lenovo says that its smartphone business is unprofitable, without disclosing the loss figure. But its market share in China, where it sells most of its handsets, soared to 14.8% in the quarter through September from just 1.7% a year earlier. That's second only to Samsung's 16.7% and well ahead of Apple's 6.9%, according to Gartner, which predicts that Lenovo will become the No. 1 smartphone vendor in China by next year.
联想说,自己的智能手机业务目前并不盈利,但没有披露亏损数据。不过据研究机构Gartner的统计,联想占中国智能手机市场的份额已从去年第三季度的仅1.7%大幅增至今年第三季度的14.8%,仅次于三星电子16.7%的占比,大大领先于苹果的6.9%。中国是联想智能手机销量最大的市常Gartner预测联想将在明年底之前成为中国第一大智能手机生产商。
Lenovo Chief Executive Yang Yuanqing said during a conference call this month that the company hasn't been able to generate a profit in smartphones due in part to investment in marketing and sales channels. Mr. Yang said he expects the business to become profitable in China in two to three quarters.
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