土豪旧指富有的地主——恶毒的有产乡绅,中国无产阶级同志的阶级敌人——这个概念重新走红,是由于9月初中国社交媒体上一个广为流传的笑话。一个青年人问禅师,“我很富有,却不开心。我该怎么办呢?”阐师答曰:“何谓‘富有’?”年轻人回答说,“我有千百万的银行存款,在北京中心城区有三套房子。这可以称为富有了吧?”禅师默然、握住青年人的手。青年醍醐灌顶似的顿悟道:“大师,您是想告诉我,我应该心存感恩,回报他人吗?” 禅师说,“不是……我是想说,土豪,我们可以做朋友吗?”
This rather lame joke struck a chord with China's middle class, a rapidly expanding group that now numbers over 300 million. As a middle-class lifestyle grows increasingly normal, so has disdain for flaunted wealth. Many Chinese would now say they consider themselves the antithesis of tuhao -- educated, fashionable, and disdainful of conspicuous consumption.
这个并不那么好笑的笑话,却触动了中国中产阶级的心弦。这是一个在中国迅速壮大的群体,目前人数已经超过了300万以上。随着中产阶级式的生活方式越来越普遍,对炫富习气的鄙夷也越来越普遍。
At the same time, Chinese live in a society where understanding tuhao is valuable, catering to tuhao taste is lucrative, and making tuhao friends is sensible. Multinational corporations understand this.
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2020-09-15
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