作为世界上最大的汉堡包连锁店,麦当劳公司周一称,其开业至少13个月的各地区连锁店的总销售额不断下降,包括美国地区下降的4.6%以及亚太、中东以及非洲等地区下降的4%。
In its flagship U.S. market, McDonald's Corp. is facing with a number of challenges, including increased competition and changing eating habits. Industry analysts say the attraction of places like Chipotle is in part that people can better customize their orders.
麦当劳在美国的旗舰店也正在面临着诸多挑战,包括越来越激烈的市场竞争以及人们逐渐改变的饮食习惯。行业分析师称诸如墨西哥风味快餐这种类型的店能更好地满足人们的需求。
As McDonald's continues to struggle in the U.S., CEO Don Thompson has conceded the company hasn't done enough to keep up with shifting habits. In October, he said changes are in store for its U.S. restaurants, including the simplification of its menu.
麦当劳目前在美国的发展举步维艰,其CEO汤普森也承认公司在迎合顾客逐渐改变的饮食习惯方面做得还不够。今年十月,汤普森曾表示美国的麦当劳正在准备做一些如简化菜单之类的改变。
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