现如今,这一品牌则表示,将于明年秋天关闭这家面积约2,800平方米的门店。在此之后,这里将变成Zara的门店。Zara的品牌战略与H&M类似,均以价格平民化和货品更新速度快闻名。H&M的发言人Cher Chui说,公司没有与房东达成一致。Zara每月将支付140万美元的租金,是H&M目前需要支付的租金的两倍。
Hong Kong is home to the world's highest retail rents, with rents jumping 19% since 2011 to reach an annual US$3,864 per square foot, says commercial real estate firm CBRE. Rents in Central grew by 6% in the first quarter of this year alone, reports commercial real-estate brokerage Collier International.
商业地产咨询公司世邦魏理仕(CB Richard Ellis)说,香港零售店面的租金处于全球最高水平,2011年以来已经上涨了19%,每平方英尺的年租金达到了3,864美元。房地产经纪公司高力国际(Colliers International)的报告显示,仅在今年第一季度,中环地区的房租就上涨了6%。
'It's not a big drama,' says Ms. Chui of H&M's decision to close its flagship shop. 'Retail in Hong Kong is so fast and always expanding, so shops do close and then open up elsewhere. This is quite common in Hong Kong,' says Ms. Chui, adding that none of the company's staff will be affected, and that employees will be reassigned to other H&M locations. Today, H&M has 12 shops in Hong Kong, and 80 in Chinese mainland. 'Sales in Hong Kong and China are doing very well,' says Ms. Chui.
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