The industry’s great hope is Windows 8, Microsoft’s new PC and tablet-friendly system. New touchscreen laptops are on their way to a store near you. But margins are unlikely to improve much, leaving this a cut-throat volume game – a speciality of Asian tech groups. Dell and HP could have to give up more margin than they would like to milk this business all the way to the exit.
赋予该行业很大希望的是Windows 8,微软(Microsoft)新的个人及平板电脑操作系统。新的触屏笔记本电脑正在运往您附近商店的途中。但利润率不会提高很多,让这成为一场你死我活的销售量竞赛——这是亚洲科技企业集团的专长。戴尔和惠普或许得在利润率上作出比他们所情愿的更大牺牲,才能维持这块业务直到退出。
Lex专栏是由FT评论员联合撰写的短评,对全球经济与商业进行精辟分析
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2020-09-15
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