Facebook不断增加的付费项目已经引起了一些小企业主的不满。他们说当初他们被这家社交网络所吸引是因为注册免费,而且它拥有庞大的用户群,目前每月的活跃用户达到10亿。很多小企业已经对Facebook产生了依赖,将其作为主要的营销工具,以维持低水平的运营成本。有的企业甚至用Facebook的商务网页替代了公司的网站。
Having to pay for social media puts small businesses at a disadvantage over larger rivals, says Eric Yaverbaum, co-founder of SocialMediaMags.com, a magazine publisher in New York. 'They don't have the same amount of money to compete with the big companies,' he says. 'They're going to have to reshape their online sales strategy or bow out if they can't afford it.'
纽约的杂志出版商、SocialMediaMags.com网站的共同创办人埃里克·亚维鲍姆(Eric Yaverbaum)说,被迫向社交媒体付费让小企业在较大的竞争对手面前处于不利地位。他说,“他们没有相等数量的资金去和大公司竞争,他们将不得不重新调整他们的网络销售策略,如果财力不足,他们就得退出。
According to Facebook, Promoted Posts are gaining considerable traction. In an emailed statement Tuesday, it said the program 'has significantly increased over the past three months.' The company declined to provide specific data.
按照Facebook的说法,推帖计划得到了相当大程度的关注。10月9日的一封电子邮件说该计划“在过去三个月里增长显著。Facebook公司拒绝提供具体的数据。
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