Using social media has long been a particular challenge for many small-business owners, who often don't have a large staff or the free time to manage Facebook, as well as the other outlets.
使用社交媒体对很多小企业主来说一直就是一种特别的挑战,他们往往没有庞大的员工队伍和空闲的时间,不能像经营其它直营店那样来管理Facebook上的营销工作。
A July survey of 400 U.S. businesses with between $5 million and $50 million in annual revenue found that 77% spend a quarter or more of their marketing efforts on social media. Slightly fewer, 73%, said they have added social-media management to the duties of at least one employee in recent years. The survey was conducted by Edge Research and commissioned by software company Vocus Inc.
7月里对400家年营业收入在500万至5000万美元之间的美国企业所作的一项调查发现,77%的企业把四分之一或超过四分之一的营销工作都用于社交媒体的营销上。73%的企业说他们近年来至少让一名员工另外承担了处理社交媒体业务的职责。该项调查是由软件企业沃开思公司(Vocus Inc.)委托Edge Research机构进行的。
Facebook's expanding menu of fees has rankled some small-business owners who say they were initially drawn to the social-networking site because it is free to join and has a massive user base, now one billion monthly active users. Many have come to rely on Facebook as their main marketing vehicle to keep their operating costs low. And some even use its business pages in lieu of a company website.
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