Among those using the feature is Joe Sorge, co-owner of four casual restaurants in Milwaukee and one in Madison, Wis. Since the Promoted Posts launched, he has been spending about $1,000 a month on it, mainly to highlight new menu items and special events. He says he is seeing results in the form of higher sales. 'Before I didn't have as much control over whose feed (a post) showed up in,' he adds.
乔·索尔格(Joe Sorge)是使用推帖功能的用户之一,他与人共同经营着威斯康星州密尔沃基(Milwaukee)的四家休闲餐馆和麦迪逊(Madison)的一家休闲餐馆。自从推帖计划发起之后,他每月要在这个项目上花费1,000美元,主要是重点宣传新的菜品和特别活动。他说销量的提高让他看到了效果。他补充说,“在此之前我对广告帖发送到谁的资讯订阅中无从控制。
In its efforts to educate wary businesses, Facebook has compared Promoted Posts to search advertising, where organic search results are free but companies pay extra to show up in sponsored search results. The company is also providing businesses with data on how many people have seen their posts and what percentage of this group came through the Promoted Post program.
为了说服态度谨慎的企业,Facebook把它的推帖计划比作搜索引擎广告,系统的搜索结果是免费的,但是企业要在赞助的搜索结果中显示就得额外付费。Facebook公司还为企业提供数据,让其知道多少人看过他们的广告帖,以及这些人中有多大比例是通过推帖计划查阅帖子的。
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