The initiative is just one example of recent moves by Facebook to prop up its sagging stock price with new money-making products. In late September, the social network debuted a gift service that lets users send real-world presents such as cupcakes or flowers to friends. And earlier this month, it rolled out a version of promoted posts for individuals, which charges users $7 to amplify a personal announcement, like an engagement or the birth of a newborn.
这项新的创意只是Facebook最近利用新的赚钱产品来支撑其不断下跌的股价的举措之一。9月底,这家社交网络首次推出了送礼服务,让用户可以给朋友赠送纸杯蛋糕或鲜花等真实的礼物。本月初,Facebook还推出了个人版的推帖计划,用户支付七美元就可以扩大个人声明的发布范围,比如订婚或者孩子降生的消息。
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