不过,中国男性化妆品公司轩谛的执行董事莫飞表示,这些情况会随着时间改变。
"There will be more and more men who take more care in how they look and the demands will increase. Men in the East are more accepting," Mo says.
他说:“越来越多的男性将更加关注自己的外表,需求会随之增加。东方男性接受度会更强。”
He opened Chetti Rouge in 2005 with few products. Now the beauty company sells a wide variety of cosmetics ranging from foundation to lipstick solely for men and has moved the entire business online.
莫飞于2005年创办了轩谛,当时产品很少。现在这家化妆品公司出售从男士专用粉底到唇膏等各种化妆品,并将全部业务转到线上。
"We saw potential in the market very early on," Mo told AFP, adding that the company expanded to Thailand three years ago.
他告诉法新社说:“我们很早就看到了市场潜力。”轩谛在3年前就将业务扩展到了泰国。
"It might be that men have accepted make-up. For men to browse products in shopping malls, may be for some men a little intimidating, hence the best way for them to buy is online, which is why our sales strategy is mainly on the internet."
“男性可能接受了化妆。有些男性可能害怕在购物中心选择产品,因此对他们来说网购最适合,所以我们主要在网上销售。”
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