“Does anyone out there think that kids need more screen time?” Strasburger asked. “There is no need to hurry to expose kids to new technology, certainly not babies — or newborns.”
Mattel did not respond to a request for comment on the iPad seat, but the company promotes the seat as a way to entertain and foster a baby’s physical development. Fisher-Price describes the product on its Web site as “a grow-with-me seat for baby that’s soothing, entertaining, and has a touch of technology, too.”
Mattel is already under pressure by the CCFC and other advocacy groups that have complained to the Federal Trade Commission that Fisher-Price’s mobile Apptivity suite of apps deceives consumers with promised educational benefits despite little research having been done to prove that online sites can help babies’ brain development.
Mattel encourages parents to download its iPad Apptivity apps, which it says “feature soft, soothing sounds and nature scenes, black-and-white images and high-contrast patterns that help develop eye-tracking skills.”
Other retailers have created similar products aimed at putting screen devices in front of children at the earliest ages.
CTA Digital’s 2-in-1 iPotty With Activity Seat for iPad allows babies and toddlers to tap away at a tablet positioned in front of a plastic potty-training bowl. The company, which makes accessories for tablets and video games, has a commissioned study on its site that touts the use of technology in child development, including potty training.
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