尽管起步较低,但非洲的电子商务在疫情暴发前就呈上升的发展趋势。根据联合国贸易与发展会议的数据,自2017年以来,非洲大陆网购人数每年平均增长21%,高于世界平均增长率12%。弗莱德瑞克逊表示,因疫情而兴起的新平台加速了网购的增长。
A recent study from market research firm Nielsen found that around 30% of online consumers in Nigeria, South Africa and Kenya shopped more online during the lockdown period.
市场调研公司尼尔森的一项新研究发现,尼日利亚、南非和肯尼亚约有30%的网购消费者在封锁期间消费量增加了。
Packages set for delivery are seen at the Jumia warehouse in Lagos, Nigeria January 20, 2020. Picture taken January 20, 2020. REUTERS/Temilade Adelaja
But Fredriksson warns that it won't all be plain sailing. "The shift to online platforms and services is far from automatic in Africa," he says, adding that many countries lag in terms of broadband access, transport and infrastructure.
但是弗莱德瑞克逊警告称,网购的发展不会一帆风顺。他说:“向网上平台和服务的转变不会在非洲自动完成。”他补充道,许多非洲国家在宽带覆盖率、交通和基础设施方面都很落后。
The biggest hurdle is gaining consumer trust, says Obiajulu. But the pandemic could be the turning point.
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