Apple’s news recruitment drive is the latest example of a steady uptick in traffic from FleetStreet to Silicon Valley. In the last few years, social networks Facebook, Twitter and LinkedInhave hired reporters and editors from the likes of News Corp and NBC to help brokerrelationships between media groups and their distribution platforms. Within the past sixmonths, Snapchat has hired reporters from CNN and tech site The Verge.
苹果招聘资讯从业者之举,是资讯业人士转投硅谷的步伐逐步加快的最新例证。最近几年,社交网络Facebook、Twitter和领英(LinkedIn)已从资讯集团(News Corp)、美国全国广播公司(NBC)等机构招了不少记者和编辑,以帮助处理媒体集团与其发行平台之间的关系。过去六个月里,Snapchat也从美国有线电视资讯网(CNN)及技术网站The Verge聘用了多名记者。
The launch of Apple News comes as the company tries to introduce more of a human elementto its other services. Apple Music, which was unveiled last week, includes personally selectedplaylists and Beats 1, an international radio station staffed by newly hired DJs — including ZaneLowe, formerly of BBC Radio 1.
苹果推出Apple News的同时,也试图向自己的其他服务引入更多人的元素。上周推出的Apple Music服务,就包括了人工挑选的歌单以及一个名为“Beats 1的国际广播电台。该电台的人员由新近聘用的DJ组成,其中包括曾在英国广播公司广播一台(BBC Radio 1)工作的赞恩•洛(Zane Lowe)。
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