广告科技公司Celtra向移动广告借东风_时事

广告科技公司Celtra向移动广告借东风

“We were looking for ideas and we all believed mobile was interesting, says Mr Mikek. “But tocatch a wave like this — to catch an industry that has disrupted so many things — that wasbig.

米凯克表示：“当时我们正在寻找创业点子，我们全都相信移动业务很有吸引力。但要抓住这样的浪潮，抓住一个颠覆如此多事物的行业，并不是一件容易的事情。

Founded in 2006, Celtra’s software AdCreator — now in its fourth iteration — helps businessescreate rich media ads that use animation, audio, video or other interactive elements, optimisedfor different devices and formats. Using data, other signals and triggers such as a mobile user’slocation, Celtra’s platform also ensures marketers deliver relevant ads to their intendedaudience.

Celtra创建于2006年，它开发的软件AdCreator(现在已是第四版)使用动画、音频和视频或者其他互动方式，帮助企业制作丰富多彩的媒体广告，并针对各种设备和格式进行优化。利用数据、信号、以及移动用户位置等其他触发信息，Celtra的平台还能确保营销人员向目标受众发送相关广告。

Ad tech is a booming industry. According to eMarketer, the internet market research group, theglobal mobile advertising market is projected to surpass $100bn in 2016, of which mobile willaccount for more than 50 per cent. Celtra has a tiny but growing sliver of that market. Thisyear the company, which is based in Boston, will serve more than 50bn ads and earn aprojected revenue of $37m, nearly double what it earned in 2014.