广告科技公司Celtra向移动广告借东风_时事

广告科技公司Celtra向移动广告借东风

Having raised a modest round of seed money from their families, Ms Drolec and Mr Mikekworked from their flat in Cambridge and Mr Klanjsek worked from his in London and later SanFrancisco. They also commissioned a small group of developers in Slovenia to write code andhustled for every scrap of business. “We probably did 15 campaigns but we pitched hundreds,says Mr Mikek. “We went to literally every company in Hollywood.

在从家里筹得一小笔种子资金之后，米凯克和德罗克在剑桥的公寓、克兰烈塞克在伦敦(后来在旧金山)的公寓开始了工作。他们还委托斯洛文尼亚的一个小开发团队写代码，并努力争取每一笔业务。米凯克表示：“我们大概做了15笔生意，但我们向数百家公司推销了自己。我们真的去了好莱坞的每一家公司。

Eventually big name studios, including 20th Century Fox, New Line Cinema, and Warner Bros,signed on to use Celtra’s service for movie release campaigns such asSex and the City andWhat Happens in Vegas.

最终，包括20世纪福克斯电影公司(20th century Fox)、新线电影公司(New Line Cinema)以及华纳兄弟(Warner Bros)在内的大型电影公司，在《欲望都市》(Sex and the City)和《情迷拉斯维加斯》(WhatHappens in Vegas)等电影的发行活动中签约使用Celtra的服务。

In 2009, RSG Capital, a Slovenia-based venture capital fund, invested $1.2m in Celtra. Twoyears later, as Celtra expanded its client roster to include other companies such as Viacom,Pandora, and Shazam, it raised $5m from GrandBanks Capital and Fairhaven Capital, bothBoston-based VC firms.