这样一顿饭你愿意付多少钱_时事_双语阅读-查字典英语网

这样一顿饭你愿意付多少钱

8月份，当地大厨佐德·阿里菲(Zod Arifai)给顾客们提供没有标价的菜单，鼓励他们在他的两个紧挨着的餐馆里随意点餐。当食客示意埋单时，服务员会问：“你想付多少钱?

With no price guidelines — such as a museum’s “suggested donation — the offer compelsdiners to gaze inward and develop ad hoc criteria, in order to look a fresh-faced server in theeye and announce the meal’s value.Ayelet Gneezy, an associate professor of behavioralsciences and marketing at the University of California, San Diego, who has studied this model,said it could set off psychological conflict: Consumers like to see themselves as “fair andeven generous, but also want others to see them as “prudent and not a sucker.

两家餐馆不提供博物馆的那种“建议捐款额的参考价格，所以食客们只能自己思考，临时想出定价标准，然后看着青春焕发的服务员的眼睛，说出自己想要支付的饭钱。加州大学圣迭戈分校(University of California,San Diego)的行为科学和市场营销副教授阿耶莱特·格尼泽(Ayelet Gneezy)也研究过这个模型。他说，它会引发心理冲突：消费者想让自己显得“公平，甚至慷慨，但也想显得“精明，不易上当。

“I know I’m going to overpay, Morgan Torres said the other night as he perused the menu. “Idon’t want them to think of me as ‘that cheap guy at table five.’