名为可可、朱利叶斯和诺伯特的三只鸽子收集的数据被用来即时回复市民消息,告知市民所在地的污染水平。
A live map is also being updated as the pigeons fly around, detailing the levels of pollution in different areas of the capital.
随着鸽子飞行轨迹改变,生成的实时地图亦不断更新,详细显示了伦敦各地区的污染水平。
'Air pollution isn't sexy and people don't engage with it,' said Pierre Duquesnoy, creative director at DigitasLBi, who had the original idea.
“空气污染并没什么吸引力,人们也不去关注它,乐必扬创意总监皮埃尔·迪凯努瓦说道。这个想法最初是他提出的。
'So the heart of our idea was to make air pollution more accessible and relevant to people.
“因此我们的核心想法是让人们更容易得悉空气污染情况,让空气污染与人们更加切身相关。
'The Pigeon Air Patrol is a perfect example of how data combined with creative storytelling can raise awareness of a serious health and environmental issue.'
“把数据同新奇的宣传结合在一起能够增加人们对严重环境卫生问题的关注度。空中巡逻鸽就是一个很好的例子。
To develop the idea Mr Duquesnoy worked with Plume Labs, a technology company that helps consumers track and reduce their exposure to air pollution.
【伦敦出动鸽子监测未来三天空气污染情况】相关文章:
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