“某种程度上说，每代人都会这样，”善于捕捉消费趋势的品牌顾问卢•伊勒顿说，“十年之前，人们或许还记得，资讯中全是桌游咖啡厅的报道。那是有着相同的怀旧情绪并且同样厌恶工作的X一代 Indeed, as millennials have sought to return to the toys of their own childhoods, clever brands have pandered to their every needs, often charging very adult prices for essentially souped-up versions of 90s toys. Could it be that Gen Y, unable to afford to move on with their lives in the traditional sense – getting a mortgage, for one – are seeking more immediate pleasures?

的确，当千禧一代回归各种儿时的玩具时，精明商家便努力迎合他们的各种需求，经常把改装过的90年代的玩具高价卖给成年人。Y一代会不会因为承担不起传统意义上长大的代价——比如支付不起抵押贷款——而去寻求更加直接的乐趣呢？

“Probably true,” says Ellerton. “If they put every spare pound they get into savings now, it could [still] take 10 or 15 years to get a deposit. This generation is characterised by not putting off today for tomorrow – they spend on experiences, so £500 for a toy is worth it to them.”

伊勒顿说：“很有可能是这样。如果他们把多余的每一分钱都存进银行，也得花10到15年才能有一笔像样的存款。这一代人的特点就是及时行乐，他们喜欢花钱体验生活，所以一个价值500英镑的玩具对他们来说是物有所值。”

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