库伊仍然在谨慎推进流媒体业务,并到处宣扬他那标志性的耐心理论。新版iTunes(即iTunes 11)同iCloud的结合更加紧密,同移动版iTunes相似。
It will allow people to stream music, movies and TV shows they have purchased from Apple from one Apple device to another via the iCloud syncing service without downloading them again. Apple has only offered the function for music in the past through iTunes Match. But computer, tablet and phone users will still have to download the file initially and pay a la carte.
新版iTunes允许用户通过iCloud同步服务在一台苹果设备上以流媒体格式直接欣赏在另一台苹果设备上购买的音乐、电影和电视节目,无需再次下载。苹果此前只是通过iTunes Match服务提供此项功能,且仅限用户购买的音乐。但计算机、平板电脑和手机用户一开始还得下载文件,并分别付费。
Russ Crupnick, senior vice president of industry analysis for NPD, said the competition isn't hurting Apple yet because the iTunes user base is so big. But 'streaming starts to pose a greater risk to iTunes' over time, as it becomes more ubiquitous and convenient in places like cars, he said.
研究机构NPD负责行业分析的高级副总裁克拉珀尼克(Russ Crupnick)说,这场竞争目前还未伤及苹果,因为iTunes的用户群太大。但随着时间的推移,流媒体将会对iTunes构成越来越大的威胁,因为在车内等场合流媒体更加普及且方便。
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