受委重任有助于巩固库伊作为库克左膀右臂的地位。库克有数位亲密顾问,但没有明确把任何一位提升至二把手的位置。库伊赢得了很多老员工的忠诚和称赞。老员工都很尊重他,因为在上世纪90年代末乔布斯开始扭转公司局面前的黑暗时期,库伊一直效力于苹果。
Mr. Cue is also a champion of the Apple way: Entering new areas patiently and slowly and preaching the need to put the customer first. To negotiating partners, he epitomizes the company's penchant for secrecy with a poker face that media companies scramble to decipher.
库克还大力推行所谓的“苹果之道:耐心而缓慢地进入新的领域,倡导客户至上的原则。对与公司进行谈判的合作伙伴而言,他无异于苹果秘密风格的典型代表,常常面无表情,令媒体公司迫不及待地想要一探究竟。
That patient approach faces new pressure. Apple's dominance in smartphones and tablets is under threat as competitors quickly catch up.
这样的耐心作风如今面临着新的压力。随着竞争对手迅速赶超上来,苹果在智能手机和平板电脑领域的主导地位受到威胁。
Investors are questioning how much longer Apple can maintain its growth and its unrivaled status as a technology trendsetter.
投资者开始质疑,苹果的增长以及在引领科技潮流方面无与伦比的地位还能保持多久。
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