Coach is going First Class.

寇驰要走高端路线。

The leather-goods maker will no longer sell its handbags and purses at some "lower volume" department stores, the company announced Tuesday. The move comes in response to the brand's perceived diluted appeal to wealthier shoppers amid mass market access.

皮件制造商寇驰本周二宣布，将停止在“低端”的百货商店出售其手袋和钱包。此举是寇驰感到其产品在大众化商场出售，致使对有钱人的吸引力被削弱而做出的反应。

According to Tuesday's announcement, Coach will stop selling to around 250 locations in North America as of 2017, and also strictly control any discounts that department stores can offer.

根据周二的公告，2017年寇驰将在北美的约250个销售点停止销售，并且严格控制百货公司可以提供的任何折扣。

"While we understand that customers may use department stores for trial and shopping across brands, the high level of promotional impressions created negatively impacts our long-term brand health," said Chief Executive Victor Luis during a conference call with analysts this week.

本周，寇驰首席执行官维克多•路易斯在与分析师的一次电话会议中表示：“尽管我们理解客户可在百货公司的不同品牌之间进行试用及购买，深刻的促销印象对我们品牌的长期健康产生了负面影响。”

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