After two remarkably successful decades at Apple,Jony Ive is used to receiving honorary recognition.Sir Jonathan, who was born in Chingford innortheast London, was knighted for “services todesign and enterprise three years ago. This week,he gained the new title of chief design officer of whathas become the world’s most valuable company, inlarge part due to his relentless efforts.
在苹果(Apple)工作20多年、取得一系列卓越成就之后,约尼•艾夫(Jony Ive,即乔纳森•艾夫爵士(Sir JonathanIve))对获得荣誉已习以为常。3年前,出生于伦敦东北部钦福特(Chingford)的他因“对设计和企业做出杰出贡献获封爵位。上周,乔纳森爵士升任苹果首席设计官。苹果如今已成为世界市值第一的公司,这在很大程度上也得益于他孜孜不倦的努力。
It hardly needed emphasising that Sir Jonathan is design supremo of Apple, and the decisionto give him a grand title and promote two executives to run the industrial and software designdivisions under him has divided Apple-watchers. Some regard it as a sign that Sir Jonathan iseasing his way out, tired from producing a stream of innovative products such as the iPod andiPhone; others that he has accrued yet more authority.
无需赘言,乔纳森爵士是苹果的设计老大,给他这个豪华头衔、提升另外两名高管在他的领导下主管工业和软件设计业务的决定,让密切关注苹果的人们分成了两派。一些人认为,这显示乔纳森爵士厌倦了不断创造创新产品,比如iPod和iPhone,在为抽身离开铺路;另一些人则认为,他获得了更高的权威。
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