To fully grasp the prescience of Mihael Mikek, a co-founder of Celtra, the advertising technologycompany, requires an exercise of mental time travel.
要完全理解广告科技公司Celtra联合创始人米哈尔•米凯克(Mihael Mikek)的先见之明,就得先来场思想上的时光穿越。
Return, for a moment, to 2005. The iPhone is stilltwo years away and most of us are talking onBlackBerrys or flimsy flip phones. The biggestmoney to be made in mobile is in the sale ofringtones and screen wallpaper.
让我们暂且回到2005年。当时iPhone还有两年才上市,我们大多数人用黑莓(BlackBerry)或者轻薄的翻盖手机打电话。移动业务中最赚钱的是销售手机铃声和壁纸。(上图为Celtra联合创始人米哈尔•米凯克和马娅•德罗克)
But Mr Mikek, then a first-year MBA student atBabson’s Olin Graduate School of Business, seesan industry with enormous potential. Although it would be a few years before he and his co-founders — his wife, Maja Drolec, also a Babson MBA and the company’s chief financial officer,and Matevz Klanjsek, Celtra’s chief product officer — begin to focus on ways to make mobileadvertisements more effective, they all saw the budding power of mobile.
但当时还是巴布森学院奥林商学院(Babson Olin Graduate School of Business)一年级MBA学员的米凯克,看到了一个潜力巨大的行业。尽管他和其他合伙创始人在几年后才致力于提高移动广告的有效性,但他们全都看到了移动业务崭露头角的力量。米凯克的合伙创始人包括他的妻子马娅•德罗克(Maja Drolec),她同样是巴布森的MBA学员,现在担任Celtra首席财务官;以及公司首席产品官马特兹•克兰烈塞克(MatevzKlanjsek)。
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