中国游客推动冈本股价逆市上涨_时事

中国游客推动冈本股价逆市上涨

就在7月时，冈本的股票还与数百家其他日本企业一样，在不断萎缩的国内市场争取生存空间。就安全套产业来说，形势尤为不利。据一些调查显示，日本人口老龄化速度居全球之首，是性生活最不活跃的国家之一。

Okamoto has spent decades making its name by challenging domestic and global rivals withever thinner condoms. Now, however, it is contemplating whether a technological wall has beenreached and whether the costs of seeking condom perfection at the molecular level are simplytoo high. Plans outlined by the president to follow the lead of Durex and attempt to “capturethe senior market for sex have yet to materialise as a practical strategy for Okamoto. For adecade, drug stores across Japan have been reducing the shelf-space devoted to condoms ata rate of 5 per cent every year.

几十年来，冈本不断推出更薄的安全套，向国内外竞争对手发起挑战，打响了名声。但现在冈本正在思考两个问题：安全套厚度是否已达到技术极限?追求让安全套在分子水平上达到完美的成本是否太高?冈本社长效仿杜蕾斯(Durex)、试图“占领性用品高级市场的计划纲要，尚未落实为切实可行的策略。过去十年，日本全国各地药店的安全套货架空间以每年5%的速度在减少。

Effecting any kind of turnround will be tough. Through its single-minded pursuit of technicalimprovement Okamoto has at various times held the world record for producing the world’sthinnest condom. But social conservatism and strict television broadcasting rules in Japanmean it cannot be remote氀礀 suggestive about any benefits that thinness might confer onthe user.