“It’s a big operation, he said. “Cameras, sound, locations, insurance, trucks, actors, crew,director, writer. It’s not a business that can be scaled in a different way. YouTube can make adifferent kind of television content relatively inexpensively in a warehouse, but professionallymade scripted television content is capital intensive and therefore requires a large audience.
“这是一项大工程,他说。“镜头、音响、外景、保险、卡车、演员、剧组、导演、编剧。这不是一个能以不同方式衡量的产业。YouTube在一间仓库里就能以相对便宜的经费做出另一种电视内容,但是专业脚本电视内容是资本密集产业,因此需要大量观众。
Media companies have responded to the growing challenges in different ways. Mr. Landgraf saidthat FX has been aggressive in producing and owning its own shows.
传媒公司以各种形式应对日益增长的挑战。兰德格拉夫说,FX台正在积极制作和获取属于自己的剧集。
HBO, which does not depend on advertising, is responding in its own way. Mr. Lombardo saidhe spends much of his time with other kinds of programming since scripted shows are soprevalent, adding that his “audience is becoming inured to the distinctiveness of a show.
HBO台不需要依赖广告,因此也有自己的做法。罗姆巴多说,现在他花很多时间看其他类型的节目,因为脚本节目太多了,他说,“观众开始对有个性的节目见怪不怪。
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