But the biggest change is the spread of the internet and online services, which have lowered the barriers to doing business for small companies with limited funds.
但最大的变化莫过于互联网和在线服务的普及,这一趋势降低了资金有限的小公司的经营门槛。
Mr Iwasa notes that free access to online information and services, such as free calls on Skype and free marketing through Facebook, have made it far easier to start a business.
Iwasa提到,诸如Skype免费电话和Facebook免费营销这样可以免费使用的在线信息和服务,大大降低了创业难度。
For example, by using social media it is possible for small companies to market their products without having to pay expensive advertisers.
例如,小公司可以通过社交媒体展开产品营销,省下了昂贵的广告费用。
“Facebook is really effective as a marketing tool because it spreads the word about a product globally and very rapidly, agrees Mr Yagi, who only sells his products online.
Yagi说:“Facebook是非常有效的营销工具,因为它可以将产品信息快速传播到全球各地。Yagi的产品只在网上销售。
“It used to be very difficult to build a brand but now, with the help of social media, we can compete even against big, established brands.
“过去打造一个品牌很难,但如今有了社交媒体的帮助,我们甚至可以同成熟的知名品牌竞争。
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