多年来不断被网上竞争对手抢走生意的零售商们纷纷加大了网络销售的配套投资,今年打出了圣诞节前保证送货到家的口号,这吸引了那些拖到最后一刻才来购物的消费者。根据IBM Digital Analytics的数据,在圣诞节前的最后一个购物周,网上销售同比飙升37%。市场研究公司Forrester Research预计,这个假日购物季,在商场客流量和实体零售店销售萎靡不振的同时,网上销售将增长15%。
For Wal-Mart shopper David McCarthy, 41 years old, in Evans City, Pa., the shipping snafus meant telling his 10-year-old son that he wouldn't get the Beats by Dr. Dre headphones, which were first on his wish list this year. By Christmas Eve, Mr. McCarthy hadn't found a replacement gift.
对家住宾夕法尼亚州埃文斯城的41岁的麦卡锡(David McCarthy)来说,因为他选择在沃尔玛购物,运输不给力意味着他要告诉自己10岁的儿子他无法收到Beats by Dr. Dre耳机了,这是他今年愿望清单上排在第一位的礼品。直到圣诞节前夜,麦卡锡还没有找到可以替代的礼物。
In Alexander City, Ala., Kohl's shopper Andi Burks grumbled over the realization she wouldn't be able to give her husband the sweaters Ms. Burks had ordered on Dec. 19, a day before the cutoff for 'guaranteed Christmas delivery.'
在亚拉巴马州的亚历山大城,在Kohl's购买了商品的伯克斯(Andi Burks)抱怨说,她在12月19日那天下了单子,想送老公一件毛衣,那是“圣诞节保证送达”最后下单日期的前一天,可现在没法完成这个愿望了。
【网络零售商偷走了人们的圣诞节】相关文章:
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