2011年,在抱着玩玩的心态饲养了一些用于动物饲料的昆虫之后,克劳利和妻子埃里卡o科尔特努克、联合创始人丹o奥尼尔以及几个朋友在盐湖城开设了一家餐厅,开始尝试着以蟋蟀为原料制作面粉。是的,以蟋蟀为原料。具体流程是,先焙烧这些小虫子,研磨成粉,然后将它们添加到一种还包括有机枣,坚果和香料的混合物之中。
A year later, they unveiled Chapul cricket bars, the first-ever energy bar made from cricket flour. The bars, each containing the equivalent of 25 crickets and claiming to contain twice the protein of their competitors, are now in over 200 health food, bike and extreme sports stores nationwide—the latest being Colorado-based Natural Grocers, a chain of 100 stores in the Midwest and West.
一年后,他们推出第一款使用蟋蟀粉制作的能量棒——Chapul蟋蟀棒。每个能量棒包含大约25只蟋蟀,其蛋白质含量据说是竞争对手的两倍。现在,这款能量棒已经进入200多家位于全美各地的保健食品、单车和极限运动商店。最新一家合作伙伴是总部位于科罗拉多州,在中西部和西部地区拥有100家门店的Natural Grocers连锁零售公司。
“I decided to create a consumer product that would make it a very easy first step for people to try insects in a way that wasn’t a novelty but incorporate it into a staple food – make it more of a nutritional product,” says Crowley, who has long blond hair and bears a passing resemblance to the late Kurt Cobain. “This was definitely a mission-driven endeavor. It turns out the market has been responsive to it.”
【昆虫食品引发下一波饮食潮流】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15