That’s why I have an open door policy. Transparency above all else is essential if you want to be a success.
这就是为什么笔者采取开门政策。如果你想成功,那么透明度首先就是一个不可缺少的因素。
No. 4 - Protect your Standing
第四点—保护自己的身份
Failure to protect yourself, your name, your standing in society can hurt you for years after the fact. Your reputation is your most important asset. The moment it’s tarnished you stand to lose everything - customers, sales, partners, and eventually your business.
如果你无法保护自己的身份,名声,社会地位,这将会在此后多年仍然损害你的利益。你的声誉是最重要的资产。被玷污的那一瞬间你就失去了所有——客户,销售额,合作伙伴,最终是你的事业。
Always be proactive and aware of what is and has been said about you in the press. Failure to do so, failure to counter what has been reported, could cost you customer trust.
永远要保持前瞻意识,要了解公众媒体目前以及过去关于你的言论。如果你无法做到这一点,无法应对报道,最终会把你的客户信誉度赌上了。
Trust and the loyalty that comes with it is one of the most essential parts of business. Keeping your promises, under-committing and over-delivering, communicating often, and looking beyond initial targets is a winning formula for a successful outcome. If you really want to impress someone and gain trust, make promises you can keep.
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