新的初创公司正在争取给零售商提供与亚马逊的系统竞争的技术。其中,AiFi正在研究无收银员结账技术。该公司称这种技术灵活、经济,夫妻店和较大的零售店都能使用。据金融数据公司Pitchbook称,在美国,风险投资人过去两年每年向零售自动化初创公司投资1亿美元,而2017年这个数字约为6400万美元。
“There’s a gold rush feeling about this,” said Alan O’Herlihy, chief executive of Everseen, an Irish company working with retailers on automated checkout technology that uses artificial intelligence.
“这有一种淘金热的感觉,”爱尔兰公司Everseen的首席执行官艾伦·欧赫利希(Alan O 'Herlihy)说。该公司正在与零售商合作开发使用人工智能的自动结账技术。
While such technologies could improve the shopping experience, there may also be consequences that people find less desirable. Retailers like Amazon could compile reams of data about where customers spend time inside their doors, comparable to what internet companies already know about their online habits.
这类技术虽然可能会改善购物体验,但也可能产生人们不那么喜欢的后果。像亚马逊这样的零售商可以收集大量有关顾客到店后把时间花在了哪里的数据,类似于网络公司对人们上网习惯的了解。
“It’s combined with everything else Amazon might know about you,” said Gennie Gebhart, a researcher at the Electronic Frontier Foundation, an online civil liberties organization. “Amazon knows what I buy online, what I watch and now how I move around a space.”
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