Richard Thaler, a behavioural economist, likens spending with cash as “having one’s meterrunning: there is a heightened awareness of the pain of payment. And when the meter isrunning, as Woody Allen showed, we are very aware of it.
行为经济学家理查德帠勒(Richard Thaler)把花现金比作“让我们的计价表转起来:我们会更强烈地意识到支付的痛苦。就像伍迪縠伦(Woody Allen)展现出来的,当计价表跳动的时候,我们会非常清楚地意识到这一点。
Woody Allen?
伍迪縠伦?
You know the scene: in Manhattan, he’s in a cab with Mary (played by Diane Keaton) and hetells her: “You look so beautiful I can hardly keep my eyes on the meter.
你知道这一幕:在电影《曼哈顿》(Manhattan)中,伍迪縠伦和黛安蘒罗(Diane Keaton)饰演的玛丽(Mary)坐在出租车上,他对她说:“你看起来真美,我几乎无法盯着计价表看了。
And you’re saying he wouldn’t have that problem with Apple Pay.
那么,你是说如果用Apple Pay,他就不会有这个问题?
For a variety of reasons, I can’t see him ever writing the line: “You look so beautiful I canhardly keep my eyes on the Apple Pay notification centre.
出于各种原因,我无法想象他会写出这样的台词:“你看起来真美,我几乎无法盯着Apple Pay的通知中心看了。
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