The great philosopher Homer Simpson oncememorably described alcohol as “the cause of andsolution to all of life’s problems. Internet advertising is a bit like that — the funder of andterrible nuisance baked into everything you do online.
“伟大的哲学家霍默·辛普森(Homer Simpson)曾经令人难忘地将酒精描述为“生活中所有问题的源头和解决方案。互联网广告和它有一点类似,它资助了你在网上进行的各种活动,但又给你带来很多惹人厌的麻烦。
Advertising sustains pretty much all the content you enjoy on the web, not least this verynewspaper and its handsome, charming technology columnist; as I’ve argued before, many ofthe world’s most useful technologies may never have come about without online advertising.But at the same time, ads and the vast, hidden, data-sucking machinery that they depend onto track and profile you are routinely the most terrible thing about the Internet.
你在网络上享受的所有内容基本都是因为有广告收入才得以存在,包括这份你正在阅读的报纸和它又帅又有魅力的科技专栏作者;正如我曾经说过的,如果没有网络广告,世界上很多最有用的技术可能根本不会出现。但与此同时,广告及其赖以追踪你的信息和分析你的需求的巨大隐蔽的数据收集系统,却往往是互联网里最可怕的东西。
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