“显然,广告业的生态系统已经遭到了破坏,Eyeo公司发言人本·威廉姆斯(Ben Williams)说道。这家德国公司开发了最流行的广告拦截软件Adblock Plus。“广告业需要有一场真正的变革,使他们能创造一大批用户能接受的更出色的广告。
The industry may not have much time to wait. In a report last week, Adobe and PageFair, anIrish start-up that tracks ad-blocking, estimated that blockers will cost publishers nearly $22billion in revenue this year. Nearly 200 million people worldwide regularly block ads, the reportsaid, and the number is growing fast, increasing 41 percent globally in the last year.
留给这个行业的时间可能不多了。在上周发布的一份报告中,Adobe和追踪广告拦截情况的爱尔兰创业公司PageFair估计,广告拦截软件今年大概会让出版商损失将近220亿美元的收入。该报告还指出,全世界已有2亿人经常拦截广告,而且这一数字在快速增多,去年就提升了41%。
Today ad-blocking is mostly restricted to desktop web browsers. But iOS 9, Apple’s latestmobile operating system, will include support for ad blockers when it becomes available in thefall. Several ad-blocking firms are already creating apps for the new OS; when it’s out, you’llsimply download an ad blocker and no longer have to see ads on the iPhone’s version of Safariand possibly in other apps that open web links.
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