需要提醒的是,PageFair有利益关系牵扯其中。有人指责这家公司为达到自身利益而危言耸听。
PageFair also sells technology that allows web publishers to determine if users are runningblocking software — and then serves them ads anyway, going around the blockers. PageFair’ssoftware, which Mr. Blanchfield said is currently being tested with a number of large websites,circumvents ad blocking by using “low-level networking technology that he declined to detail inorder to stay ahead of ad companies.
PageFair同时销售的一种技术可以让出版商监测用户是否在使用广告拦截软件,然后绕过拦截仍向这些人发送广告。布兰奇菲尔德表示,目前有很多大型网站正在试用PageFair的软件,可以通过“低层次联网技术帮助客户绕过拦截。为了能让自己在广告公司中保持领先,他拒绝透露这项技术的细节。
Showing ads to people who have downloaded ad blockers sounds a little spammy. But in atwist, it may also lead to better ads. Here’s how: PageFair’s canny strategy to mitigate users’outrage is that it will only show ads that aren’t “intrusive, Mr. Blanchfield said. That meansthe ads won’t feature animations, they won’t block content, and they won’t load “trackers thatmonitor and report back to some unknown server what you do on a web page.
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