实际上,的确可能所有人都学会了用这种东西。广告拦截技术已经出现好几年,但现在它的使用人数正迅速窜升,其速度之快甚至让一些广告界人士认为觉得会对支撑网络的经济结构带来灾难性影响。这种情况引发了有关广告拦截正确与否的辩论。一些出版商和广告商表示,广告拦截违反了约束互联网的潜在约定——为了获取免费内容,我们都需要忍受不断出现的广告干扰。
But in the long run, there could be a hidden benefit to blocking ads for advertisers andpublishers: Ad blockers could end up saving the ad industry from its worst excesses. If blockingbecomes widespread, the ad industry will be pushed to produce ads that are simpler, lessinvasive, and are far more transparent about the way they’re handling our data — or riskgetting blocked forever if they fail.
但从长远看,广告拦截对广告商和出版商可能存在一个潜在利好:最终它也许可以免去广告业最大的浪费。如果广告拦截普及开来,将迫使广告商推出更简洁、侵扰性更弱的广告,他们处理有关我们的信息的方式也会比过去透明得多,否则就要面对被永远屏蔽的危险。
“It’s clear to us that the ads ecosystem is broken, said Ben Williams, a spokesman for Eyeo,the German company that makes Adblock Plus, the most popular ad-blocking software. “Whatwe need is a sea change in the industry to get to a place where we have a good amount ofbetter ads out there, ads that users accept.
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